"You Don't Have to Move Out of Your Neighborhood to Live in a Better One"

Majora is quoted on the walls of the Smithsonian Museum of African American History and Culture — which is also the subtitle of her book.

The book explores how we can address the problem of persistent poverty in low-status communities differently, and slow down the brain-drain that cripples local economic progress.

Just like successful companies have talent-retention strategies, Majora Carter argues that these communities need to do the same. She shows how brain drain cripples low-status communities and maps out a development strategy focused on talent retention to help them break out of economic stagnation.