The Sidewalk Ballet Field Guide
The Sidewalk Ballet Field Guide is a growing collection of people, organizations, projects, books, ideas and ongoing conversations about cities and the people who shape them. It grows out of the podcast, but extends well beyond it—connecting the people doing the work, the places where it’s happening, and the ideas, experiments and resources worth carrying forward. Think of it as part reference library, part trail of breadcrumbs: a way to follow the conversation wherever it leads.
Explore by type, browse alphabetically or by date, or search for something specific. Follow the tags to discover connections—or explore the map to see where the people, projects and ideas in the Field Guide take us.
MJB Consulting
MJB Consulting is a retail planning and real estate consulting firm focused on helping downtowns, commercial districts, developers, and communities understand what makes retail environments work. Based in New York City and the San Francisco Bay Area, the firm approaches retail as more than a collection of shops and restaurants: because it occupies the ground floor and meets people directly at the sidewalk, retail plays an outsized role in how a street, district, or community is experienced.
Storefront Mastery
Storefront Mastery works with downtown organizations, local governments, and independent businesses to turn storefronts into active contributors to the life and economic health of their districts. Founded by Jaime Izurieta, its approach treats the storefront not simply as the entrance to a business, but as the place where commerce meets the public realm—and where design, storytelling, hospitality, and customer experience can help give a street its identity.
Jaime Izurieta
Jaime Izurieta is an architect, designer, urban development consultant, and founder of Storefront Mastery, where he works with downtown organizations and small businesses to rethink the relationship between storefronts, sidewalks, and thriving local economies.
Michael Berne
Michael Berne is a retail planning and real estate consultant whose work focuses on the role shops, restaurants, and ground-floor businesses play in the life of downtowns and commercial districts. Through MJB Consulting, he advises cities, districts, developers, and communities on retail strategy and urban vitality.
Bright Brothers Strategy Group
Bright Brothers Strategy Group is a people-first, data-driven consultancy that works with cities, districts and DMOs on strategic planning, marketing, and placemaking.
From connecting with your constituents and target audiences, to mapping out customer journeys and strategic touchpoints that drive tangible results, to human-centered placemaking initiatives, Bright Brothers Strategy Group is on the cutting edge of the intersectionality between urban planning, vibrant places and economic impact. We've worked with dozens of downtowns and districts around the country, and understand that every community starts with one thing: people.
Josh Yeager
Josh Yeager is a founder and principal at Bright Brothers Strategy Group and has been an active champion of the Urban District Place Management world and a vocal advocate for great places and great people.
Josh has been a guest and a guest host on Sidewalk Ballet and brings a depth and breadth of experience in making great places.
International Downtown Association
The International Downtown Association (IDA) is the leading global membership organization for people and organizations working to manage, strengthen, and shape downtowns and urban districts. Founded in 1954, IDA connects the growing field of urban place management, including downtown associations, business improvement districts, public agencies, and other place-based organizations.
Through conferences, research, professional development, and peer networks, IDA helps practitioners share strategies for economic development, public-space management, planning, events, organizational leadership, and advocacy—work that happens where policy, culture, commerce, and everyday urban life meet.