The Sidewalk Ballet Field Guide
The Sidewalk Ballet Field Guide is a growing collection of people, organizations, projects, books, ideas and ongoing conversations about cities and the people who shape them. It grows out of the podcast, but extends well beyond it—connecting the people doing the work, the places where it’s happening, and the ideas, experiments and resources worth carrying forward. Think of it as part reference library, part trail of breadcrumbs: a way to follow the conversation wherever it leads.
Explore by type, browse alphabetically or by date, or search for something specific. Follow the tags to discover connections—or explore the map to see where the people, projects and ideas in the Field Guide take us.
Molly Alexander
Molly Alexander is a downtown revitalization and economic development leader with more than three decades of experience across the public and private sectors. Through Imagine The Possibilities Consulting and her own retail businesses, she works with communities on retail, redevelopment, and downtown strategy.
Storefront Mastery
Storefront Mastery works with downtown organizations, local governments, and independent businesses to turn storefronts into active contributors to the life and economic health of their districts. Founded by Jaime Izurieta, its approach treats the storefront not simply as the entrance to a business, but as the place where commerce meets the public realm—and where design, storytelling, hospitality, and customer experience can help give a street its identity.
Jaime Izurieta
Jaime Izurieta is an architect, designer, urban development consultant, and founder of Storefront Mastery, where he works with downtown organizations and small businesses to rethink the relationship between storefronts, sidewalks, and thriving local economies.
Michael Berne
Michael Berne is a retail planning and real estate consultant whose work focuses on the role shops, restaurants, and ground-floor businesses play in the life of downtowns and commercial districts. Through MJB Consulting, he advises cities, districts, developers, and communities on retail strategy and urban vitality.